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How to Use Google Analytics to Improve Website Performance

Discover how to track, analyze, and optimize your website traffic using Google Analytics. Learn what metrics matter and how Firoze Kohli leverages data for smarter digital decisions. IntroductionIn today’s digital-first world, understanding how your website performs is crucial to online success. Google Analytics remains one of the most powerful tools available to help businesses monitor […]

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SEO vs PPC – Which Strategy Works Best for Your Business?

Not sure where to invest your marketing budget? This blog compares SEO and PPC, helping you understand the strengths of each and how Firoze Kohli balances both for client success. IntroductionWhen it comes to driving traffic and conversions, SEO and PPC are two of the most effective strategies. But which one should your business prioritize?

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Top Digital Marketing Trends for 2025 You Need to Know

Explore the future of digital marketing with key trends that will dominate 2025. Firoze Kohli breaks down strategies around AI, voice search, short-form video, and more. IntroductionDigital marketing is evolving at a rapid pace. As we step into 2025, staying ahead of the curve is essential for businesses looking to stand out. Here are the

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